PEPSI RING
A wearable work of art with a built-in can opener, seamlessly fusing refined luxury with urban functionality. Long live long nails.
OVERVIEW
Year
2025
Industry
Fashion
Client
Pepsi
Services
Pepsi Ring was born from a simple human truth: people with long nails struggle to open soda cans. I led the concept and design development of this innovative solution, creating a new ring-pull mechanism that merges functionality with fashion.
Beyond product innovation, I developed the full campaign idea —“YOU NAILED.” The visual world focused on nail culture and empowerment, blending pop aesthetics with product utility. I directed the campaign visual language, and collaborated with stylists, nail artists, and photographers to create vibrant assets for global communication. From industrial design to storytelling, art direction, and Cannes case study preparation, this project merged empathy, design thinking, and cultural relevance.
