KANGAROOS X PEPSI
From sole to soul—collaboration in every stitch.
OVERVIEW
Year
2024
Industry
Fashion
Client
KangaROOS x Pepsi
Services
For the Pepsi x KangaROOS collaboration, I led the creative direction of a limited-edition capsule collection that merged streetwear attitude with iconic brand storytelling. From the design of the sneaker itself to the visual concept of the campaign, every element was crafted to reflect boldness, cultural relevance, and visual impact.
The project included event materials, graphic assets, and art direction for the launch photoshoot—where I shaped the entire styling and visual world to align with the energy of both brands. A true fusion of fashion and brand design, this collaboration walked the line between statement and style.
