2024

Spirits

Kamiki Drinks

OakPacker is a modern American single malt that celebrates storytelling, sustainability, and the spirit of the wild. The name draws inspiration from “backpackers” and the role of squirrels in spreading oak trees. I developed the full brand identity, beginning with a logo that hides an American eagle within the negative space of a squirrel—its paw marked with a droplet and a tail symbolizing air.

I led all aspects of brand design, including bottle and label illustration, premium secondary packaging, and a full campaign concept. Beyond the shelf, I directed the cinematic launch film that follows the journey of a squirrel’s lost acorn—an allegory for legacy, patience, and growth. From brand world storytelling to CGI hero visuals, campaign writing, and tasting card design, OakPacker was crafted to echo its sustainable, emotional core across every touchpoint.